Snap is launching a new business unit to provide AR solutions for businesses

Snapchat’s parent company Snap has launched a new business unit to offer its augmented reality (AI) solutions to retailers and businesses to integrate into their apps.

The new ARES (Augmented Reality Solutions for Business) division will allow companies to adapt Snap’s AR features to their apps and websites to engage customers and create more immersive experiences, reports The Verge.

With augmented reality shopping tools, the ARES business hopes to help retailers increase conversions and reduce returns.

For this, ARES offers its customers professional services from product marketing to customer support. In addition to the tools included in its first solution, this is a “Shopping Suite” aimed at retailers in sectors such as fashion, apparel, accessories and home furnishings, according to the report.

Customers can try on clothes, sunglasses and shoes with the Shopping Suite’s virtual try-on features.

In addition, they can also upload a picture of themselves to see what they look like, or they can interact with AR experiences to see how the product would look on their body in real time.

The report also mentioned that there are a few other tools available, such as one that gives shoppers fit and size recommendations based on body size and shape.

The Enterprise Manager backend system is also included in the Shopping Suite.

According to the company, it makes it easier for companies to use software development packages, allowing them to create AR experiences and even test real-time performance analytics.

Meanwhile, Snap has introduced a new artificial intelligence (AI) chatbot for Snapchat. It runs on the latest version of OpenAI’s GPT technology.

The “My AI” chatbot is available as an experimental feature for Snapchat+ subscribers and will be rolled out this week, the company said in a blog post.

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